Research Article
Open Access

Competing Public and Private Television Advertising Campaigns and Marketplace Enrollment for 2015 to 2018

Paul R. Shafer, David M. Anderson, Seciah M. Aquino, Laura M. Baum, Erika Franklin Fowler, Sarah E. Gollust
RSF: The Russell Sage Foundation Journal of the Social Sciences July 2020, 6 (2) 85-112; DOI: https://doi.org/10.7758/RSF.2020.6.2.04

Article Figures & Data

Figures

  • Figure 1.
    Figure 1.

    Map of County Inclusion

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

  • Figure 2.
    Figure 2.

    Included Counties by Crossover Market Status

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

    Note: Crossover market refers to whether a county was potentially exposed to spillover advertising from a neighboring state-based marketplace by virtue of sharing a media market.

  • Figure 3.
    Figure 3.

    Federal Health Insurance Ad Airings by County, 2015 Open Enrollment Period

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015) and Kantar Media/CMAG advertising data.

  • Figure 4.
    Figure 4.

    Population-Weighted County Average Health Insurance and Health-Care-Related Political Advertising

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

  • Figure A1.
    Figure A1.

    Pro-Democrat Health-Care-Related Political Ad Airings by County, 2017 Open Enrollment Period

    Source: Authors’ calculations based on Kantar Media/CMAG advertising data.

  • Figure A2.
    Figure A2.

    Pro-Republican Health-Care-Related Political Ad Airings by County, 2017 Open Enrollment Period

    Source: Authors’ calculations based on Kantar Media/CMAG advertising data.

Tables

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  • Table A1.
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Competing Public and Private Television Advertising Campaigns and Marketplace Enrollment for 2015 to 2018
Paul R. Shafer, David M. Anderson, Seciah M. Aquino, Laura M. Baum, Erika Franklin Fowler, Sarah E. Gollust
RSF: The Russell Sage Foundation Journal of the Social Sciences Jul 2020, 6 (2) 85-112; DOI: 10.7758/RSF.2020.6.2.04
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