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Research Article
Open Access

Competing Public and Private Television Advertising Campaigns and Marketplace Enrollment for 2015 to 2018

Paul R. Shafer, David M. Anderson, Seciah M. Aquino, Laura M. Baum, Erika Franklin Fowler, Sarah E. Gollust
RSF: The Russell Sage Foundation Journal of the Social Sciences July 2020, 6 (2) 85-112; DOI: https://doi.org/10.7758/RSF.2020.6.2.04
Paul R. Shafer
aAssistant professor in the Department of Health Law, Policy, and Management at the Boston University School of Public Health
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David M. Anderson
bResearch associate in the Margolis Center for Health Policy at Duke University
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Seciah M. Aquino
cDeputy director for the Latino Coalition for a Healthy California
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Laura M. Baum
dProject manager at the Wesleyan Media Project
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Erika Franklin Fowler
eAssociate professor in the Government Department at Wesleyan University and co-director of the Wesleyan Media Project
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Sarah E. Gollust
fAssociate professor in the Division of Health Policy and Management at the University of Minnesota School of Public Health
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Article Figures & Data

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  • Figure 1.
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    Figure 1.

    Map of County Inclusion

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

  • Figure 2.
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    Figure 2.

    Included Counties by Crossover Market Status

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

    Note: Crossover market refers to whether a county was potentially exposed to spillover advertising from a neighboring state-based marketplace by virtue of sharing a media market.

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    Figure 3.

    Federal Health Insurance Ad Airings by County, 2015 Open Enrollment Period

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015) and Kantar Media/CMAG advertising data.

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    Figure 4.

    Population-Weighted County Average Health Insurance and Health-Care-Related Political Advertising

    Source: Authors’ calculations based on CMS Marketplace Open Enrollment Period Public Use Files (U.S. Department of Health and Human Services, CMS 2015, 2016, 2017, 2018) and Kantar Media/CMAG advertising data.

  • Figure A1.
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    Figure A1.

    Pro-Democrat Health-Care-Related Political Ad Airings by County, 2017 Open Enrollment Period

    Source: Authors’ calculations based on Kantar Media/CMAG advertising data.

  • Figure A2.
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    Figure A2.

    Pro-Republican Health-Care-Related Political Ad Airings by County, 2017 Open Enrollment Period

    Source: Authors’ calculations based on Kantar Media/CMAG advertising data.

Tables

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RSF: The Russell Sage Foundation Journal of the Social Sciences: 6 (2)
RSF: The Russell Sage Foundation Journal of the Social Sciences
Vol. 6, Issue 2
1 Jul 2020
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Competing Public and Private Television Advertising Campaigns and Marketplace Enrollment for 2015 to 2018
Paul R. Shafer, David M. Anderson, Seciah M. Aquino, Laura M. Baum, Erika Franklin Fowler, Sarah E. Gollust
RSF: The Russell Sage Foundation Journal of the Social Sciences Jul 2020, 6 (2) 85-112; DOI: 10.7758/RSF.2020.6.2.04

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Competing Public and Private Television Advertising Campaigns and Marketplace Enrollment for 2015 to 2018
Paul R. Shafer, David M. Anderson, Seciah M. Aquino, Laura M. Baum, Erika Franklin Fowler, Sarah E. Gollust
RSF: The Russell Sage Foundation Journal of the Social Sciences Jul 2020, 6 (2) 85-112; DOI: 10.7758/RSF.2020.6.2.04
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    • Abstract
    • PUBLIC AND PRIVATE ROLES IN ACA IMPLEMENTATION: THE CASE OF MARKETING
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  • Affordable Care Act
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